How to Get 30%-40% More Responses To Print Ads
July 13, 2009 by Admin
Filed under FEATURED, Print Advertising
MAKE PRINT ADS CLICKABLE !!!
Print Ads, Yellow Pages, Directories, Newspaper Ads — increase your responses with these simple steps.
Get 30%-40% More Responses From Your Print Ads
Advertising IS expensive. Google Adwords is creeping up. Newspaper, directory, and magazine ads can add up to serious downdraft for a lot of small companies. So what to do? Can’t stop advertising. If you have their attention, create immediate interest by asking them to take the next action.
Now, what if you were to extend or build the emotional involvement of the print ad? Make the print ad clickable? The idea of running a small display ad and offering another communication piece (catalog, brochure, booklet) is not new. Bingo cards are well-established tactics in trade magazines.
But what if you were to add emotional multimedia links to the print ad. Instead of the logo, there’s a warm welcome from the president. Instead of picture of a product, you have a 60-second movie on the product. Each component of the ad is made into a more emotional appeal with multimedia. Read more on
