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	<title>How to information from sumhow.com &#187; Print Advertising</title>
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		<title>How to Get 30%-40% More Responses To Print Ads</title>
		<link>http://sumhow.com/sumcom/2009/07/13/how-to-get-30-40-more-responses-to-print-ads/</link>
		<comments>http://sumhow.com/sumcom/2009/07/13/how-to-get-30-40-more-responses-to-print-ads/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 22:12:39 +0000</pubDate>
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				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Print Advertising]]></category>

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		<description><![CDATA[MAKE PRINT ADS CLICKABLE !!! Print Ads, Yellow Pages, Directories, Newspaper Ads &#8212; increase your responses with these simple steps. Advertising IS expensive. Google Adwords is creeping up. Newspaper, directory, and magazine ads can add up to serious downdraft for a lot of small companies. So what to do? Can’t stop advertising. If you have [...]]]></description>
			<content:encoded><![CDATA[<h2>MAKE PRINT ADS CLICKABLE !!!<br />
Print Ads, Yellow Pages, Directories, Newspaper Ads &#8212; increase your responses with these simple steps.</h2>
<div id="attachment_97" class="wp-caption aligncenter" style="width: 600px"><a href="http://adextenders.com"><img class="size-full wp-image-97" title="adextenders" src="http://sumhow.com/wp-content/uploads/2009/07/adextenders.jpg" alt="Get 30%-40% More Responses From Your Print Ads" width="590" height="400" /></a><p class="wp-caption-text">Get 30%-40% More Responses From Your Print Ads</p></div>
<p>Advertising IS expensive. Google Adwords is creeping up. Newspaper, directory, and magazine ads can add up to serious downdraft for a lot of small companies. So what to do? Can’t stop advertising. If you have their attention, create immediate interest by asking them to take the next action.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; margin-bottom: 1.2em; line-height: 1.4em; padding: 0px;">Now, what if you were to extend or build the emotional involvement of the print ad? Make the print ad clickable? The idea of running a small display ad and offering another communication piece (catalog, brochure, booklet) is not new. Bingo cards are well-established tactics in trade magazines.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; margin-bottom: 1.2em; line-height: 1.4em; padding: 0px;">But what if you were to add emotional multimedia links to the print ad. Instead of the logo, there’s a warm welcome from the president. Instead of picture of a product, you have a 60-second movie on the product. Each component of the ad is made into a more emotional appeal with multimedia. Read more on</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; margin-bottom: 1.2em; line-height: 1.4em; padding: 0px;"><a href="http://AdExtenders.com" target="_blank">http://AdExtenders.com</a></p>
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