Here’s a minimovie I made about Moses. He’s now in Los Angeles in good hands with Rev. Michael Beckwith (the black guy with the dreadlocks) from the Secret. All the best Moses, do your good, dude.

From the Desk of John Kumpunen:

Using video in complex corporate sales

Are you wasting time by telling the same story to each new prospect? Fighting the front-desk gatekeepers trained in martial linguistics? Trying to reach the elusive decision makers? Spend that time actually closing, filling orders, and on new-market development. Show and tell with internet videos, iPOD, DVDs at their convenience…

Capture new customers almost automatically using the internet. Open up new markets across North America or the world. If you can sell locally, you should be able to sell 10-times as much using the internet … one small manufacturer, instead of selling to about 4 million now sells to 330 million — they now sell more in a single good day than they used to sell in a slow month.

In a multi-layered, complex, Rackham-like SPIN sale, you can make the message available to all the influencers and decision makers at their convenience. No black-belt gatekeepers with training in martial linguistics. Smart use of multimedia can expedite sales by 72%. Video increases comprehension by 50% and increases memorability by letting the buyer “see with his eyes what he is hearing with his ears” (Rosser Reeves, Reality in Advertising, 1961).

In telephone sales, you can sell Atlanta, Chicago, Dallas within hours without airport security checks. You can direct the client to watch the introductory video, then go to Problem Questions and Implication Questions on the phone. You’ve already dissolved a number of objections, and you can close faster.

Save on travel expenses. Why send a 200-pound body across the land when all that is needed is his 3-pound brain. The sole purpose of this sales tool is to close the sale, or to bring the prospect as near the decision as possible — without being there. No travel, no hotels, no wasted time on the road. Use videos as remote selling tools—globally 24/7.

Even a newbie salesman can make many, many more calls with increased confidence when he is backed up by powerful multimedia sales tools. Lay the ground work for the newbie, arm him with good multimedia stuff, and rehearse him on the probing questions.

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Then along came the Gutenbergs and the Henry Fords and the other industrial titans with some serious mass production skills. Cranking out products like there is no tomorrow (one well-to-do lady shrieked: “Ohmigod, it’s the same coffee table everywhere”). Industrialists needed armies of predictable workers. Public schools were set up to train, test, and discipline predictable clock-punching factory workers. People were taught to read so they’d be better consumers. “Respect and honor are paid to the principles of industrialism, and reverence is offered its founders and leaders”. —Ewen